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Why Sales Growth Alone Does Not Guarantee Business Success
access_time 1776529800000 face CA N Raja
Sales Growth vs Profitability: The Reality Every Entrepreneur Must Know Vinu: Manu, my sales have grown from ₹25 lakh to ₹40 lakh this year. That means my business is doing well, right? Manu: Not necessarily, Vinu. Sales growth is good—but it doesn’t guarantee profitability or survival. Vinu: How is...
Pricing Basics: Are You Actually Making Money on Each Sale?
access_time 1775838600000 face CA N Raja
Pricing Basics: Are You Really Making Profit on Every Sale? Vinu: Manu, my sales are increasing, but I’m still unsure—am I really making money on each sale? Manu: Good question, Vinu. To know that, you must calculate your contribution per unit. Vinu: What does that mean in simple terms? Manu: Sellin...
Understanding Costs: Fixed, Variable, and Hidden Expenses in Business
access_time 1775579400000 face CA N Raja
Understanding Business Costs: Fixed, Variable & Hidden Expenses Explained Vinu: Manu, my sales are growing, but profit isn’t improving. I think my costs are the problem. How should I understand them clearly? Manu: Start by separating your costs into fixed, variable, and hidden expenses. That alone g...
Key Financial Numbers Every Entrepreneur Should Review Monthly
access_time 1775320200000 face CA N Raja
Key Financial Numbers Every Entrepreneur Must Track Monthly Vinu: Manu, I don’t have time to study full financial statements every month. What are the exact numbers I should track? Manu: Good thinking, Vinu. As an entrepreneur, you only need 8 critical numbers every month. Vinu: What is the first on...
Profit Is Not Cash: A Simple Reality Check for Entrepreneurs
access_time 1772641800000 face CA N Raja
Profit Is Not Cash: A Simple Reality Check for Entrepreneurs Vinu: Manu, my business shows a profit of ₹12 lakh, but I’m constantly short of cash. How is that possible? Manu: This is one of the most common entrepreneur problems, Vinu. Profit is accounting-based, cash is reality-based. They rarely mo...
