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Why Sales Growth Alone Does Not Guarantee Business Success
access_time 1776529800000 face CA N Raja
Sales Growth vs Profitability: The Reality Every Entrepreneur Must Know Vinu: Manu, my sales have grown from ₹25 lakh to ₹40 lakh this year. That means my business is doing well, right? Manu: Not necessarily, Vinu. Sales growth is good—but it doesn’t guarantee profitability or survival. Vinu: How is...
Variance Analysis: How to Identify and Control Budget Deviations
access_time 1776443400000 face CA N Raja
Variance Analysis: How to Identify and Control Budget Deviations Vinu: Manu, budgets are prepared every year, but where does variance analysis fit in? Manu: Variance analysis is the control mechanism, Vinu. It compares budgeted vs actual performance and highlights where things are going off track. V...
Pricing Basics: Are You Actually Making Money on Each Sale?
access_time 1775838600000 face CA N Raja
Pricing Basics: Are You Really Making Profit on Every Sale? Vinu: Manu, my sales are increasing, but I’m still unsure—am I really making money on each sale? Manu: Good question, Vinu. To know that, you must calculate your contribution per unit. Vinu: What does that mean in simple terms? Manu: Sellin...
Cost Structure Analysis: Fixed vs Variable Costs and Margin Impact
access_time 1775752200000 face CA N Raja
Cost Structure Analysis: How Fixed & Variable Costs Impact Profitability Vinu: Manu, why should finance executives clearly separate fixed and variable costs? Manu: Because decision-making depends on how costs behave, Vinu. Fixed and variable costs impact margins very differently. Vinu: Start with th...
Latest Development on Essential Commodities Act & LPG Supply Crisis
access_time 1773333000000 face CA N Raja
Latest Development on Essential Commodities Act & LPG Supply Crisis Vinu: Manu, I read an article in Business Line dated March 12, 2026 titled “What is Essential Commodities Act, why has it been invoked for LPG supply?” What is this issue about? Manu: Vinu, this article explains why the Government o...
